Springboard From Your Brand Filter
"The content of this blog contains excerpts from Andrea's new book, "ThinkAbout: 77 Creative Prompts for Innovators."
Do you know why your brand does things the way it does? Or why your particular collection of products/services are part of your offering vs. your competitors? If so, have you taken the time to formalize and communicate this rationale in some type of creative and memorable format for your brand leaders and merchants?