Slinging Some Hash(tags) on Facebook
I'll keep this post short and sweet. Recently Facebook finally did something right for us marketers by opening its network for #hashtags. Frankly, it's about time it did something right. Facebook has been losing ground as a marketing platform — well, maybe it was never even meant to be a marketing platform — but be that as it may, it's done much to disconnect brands from their hard-won fans.
That said and criticisms aside, this is a great opportunity to build your audience and get attention from people who might become your fans.
For those living under a rock, hashtags are the little "#" found at the end of tweets. A sign, by the way, that first appeared on press-button phones (I'm dating myself, but when they first put the # or pound sign on a phone, most of us had no idea for years what it did). Anyway, I digress. Hashtags are a convenient way for people to search on Twitter for a particular topic. For instance, when I tweet an article, say this article, I will use the hashtag "#SMM" for social media marketing. Get the idea?
Using hashtags on Facebook can amplify your brand's reach. Give it a try on your next status update. See if you get a few more likes and maybe a new fan or two out of it. Remember, it's a new feature so it will take some time to catch on, but I anticipate that soon, most marketers will be using them. So be an early adopter and "own" the hashtags for your industry.
Are you using hashtags on Facebook already? Let me know how it's going by posting a comment below.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.