Slinging Some Hash(tags) on Facebook
I'll keep this post short and sweet. Recently Facebook finally did something right for us marketers by opening its network for #hashtags. Frankly, it's about time it did something right. Facebook has been losing ground as a marketing platform — well, maybe it was never even meant to be a marketing platform — but be that as it may, it's done much to disconnect brands from their hard-won fans.
That said and criticisms aside, this is a great opportunity to build your audience and get attention from people who might become your fans.
For those living under a rock, hashtags are the little "#" found at the end of tweets. A sign, by the way, that first appeared on press-button phones (I'm dating myself, but when they first put the # or pound sign on a phone, most of us had no idea for years what it did). Anyway, I digress. Hashtags are a convenient way for people to search on Twitter for a particular topic. For instance, when I tweet an article, say this article, I will use the hashtag "#SMM" for social media marketing. Get the idea?
Using hashtags on Facebook can amplify your brand's reach. Give it a try on your next status update. See if you get a few more likes and maybe a new fan or two out of it. Remember, it's a new feature so it will take some time to catch on, but I anticipate that soon, most marketers will be using them. So be an early adopter and "own" the hashtags for your industry.
Are you using hashtags on Facebook already? Let me know how it's going by posting a comment below.