Salary Expectations in the Catalog/Multichannel Business: An Insider’s Perspective
Unlike catalog marketers, who may enjoy an average tenure of three to seven years with an employer and the 3 percent cost of living raises they may receive in a typical year, it’s a rare online marketer who remains with an employer for more than two years. They seem to be able to get away with short stints at each employer without having to do as much explaining about it. Perhaps prospective employers have come to realize that it seems to come with the territory.
With a robust economy and expanding demand for online marketing professionals, it’s a candidate’s market. Job seekers can hold out for the highest bidder and the most attractive opportunity.
So what’s a catalog/multichannel employer to do? Many are training from within. There are a good number of courses and seminars on Internet marketing. After all, even the “experts” in online marketing have only been in it for seven to 10 years, right?
Some employers are outsourcing some or all of the online marketing function. And many are finding good talent to join their organizations. Yes, the “good ones” may come with a high price tag. But a successful online marketing program will cover that salary many times over.
Wendy Weber is president, Crandall Associates, a direct marketing recruiting firm. You can reach her at firstname.lastname@example.org .
Jim Gilbert is president of Gilbert Direct Marketing, a full service catalog and direct marketing agency. You can reach him at email@example.com or (561) 302-1719.
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