Returns: A Growth Industry, Part 2 of 2
In the final part of this two-part series examining the value of convenient and cost-effective return policies, this week I examine how in-house quality control, product exchanges and catalog circulation can affect your company’s return practices.
(For part 1, click here.)
Quality Control=Less Returns
It’s vital to maintain strict quality control in your fulfillment center. If you have a high rate of people returning products because they received the wrong items, you likely have an internal quality control issue. Make sure your shipping personnel packs orders in an appealing way. Remember, you never get a second chance at a first impression. If your customer opens his or her package and the items are improperly or sloppily packed, it reflects poorly on your company and can increase return rates.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.