Retreat or Advance? What Should You Do in These Turbulent Times?
* Continue to watch your key competitors and suppliers closely. Watch what they do, not what they say. You don’t want to be caught off guard by a major move from either.
* Without alarming your management team, take it into your confidence and enroll each manager in watching key marketplace trends. It takes a group effort to keep tabs on what’s going on in the market, as things change fast.
Wild, Uncharted Ride Ahead
One thing’s for sure: The next year is going to be a wild ride like we’ve never seen before. It’s uncharted territory. We’ll need to keep our wits about us and, above all, have contingency plans in place and remain flexible.
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.