How Retailers Can Leverage UGC to Acquire Millennials
TR: Do you have any tips for how retailers can implement UGC into their websites and marketing efforts?
RD: Retailers can implement UGC into their websites in a number of ways. For example, incorporating a social wall on the site would encourage social media users to tag a brand’s products and give them the chance to be featured on their favorite store’s website through a photo or video. In turn, this allows other prospective buyers visiting the site to see how their peers are styling an outfit, inspiring them in their use of the product.
Incorporating UGC in a customer competition is also a smart marketing strategy. Using social media for a company competition encourages customers to show off their creative sides and provides a setting for the retailer and customer to have a two-way conversation. There are many other creative ways to integrate UGC into websites and marketing efforts. We’re still in the early stages of seeing brands incorporate UGC into their websites, but the possibilities are numerous!