Reaching for the Omnichannel Brass Ring
Do you have a 360-degree view of your customers? Can you attribute sales accurately to each channel? Are you creating the right omnichannel contact strategy for each customer?
No? Hold onto your hat. Neither is anyone else.
How do I know? Recently, I was privileged to be one of 10 "gurus" at DMA 2014 in San Diego. Attendees came to each of us throughout the day for 15-minute appointments and many questions. Here's a recap of the questions I heard from those attendees and others.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or firstname.lastname@example.org.