Quench Your Customers Cravings With Convenience
While the tagline "Have It Your Way" has officially belonged to the Burger King brand for decades, many other companies have followed suit in letting their customers be the boss of their brand’s product experience. Astute merchants watch and monitor the way their customers buy and use their products, and continually adapt their offer accordingly, quenching their customers’ need for their merchandise in unique formats.
With consumers’ lives on increasingly busy trajectories, the amount of time they can afford to spend on hobbies is dwindling. Whether its cooking, gardening, scrapbooking or wine making, merchants in these categories have paid attention and are responding with customer-centric, ready-to-go solutions.
Take the spice company McCormick for example. It appears the retailer borrowed a cooking lesson from Betty Crocker and the empowerment of cake bakers by letting them “just add an egg and a little water” to the mix. McCormick knows its customers want to eat well and make home-cooked meals, they're just short on time — and often, inspiration.
With the introduction of its new premeasured packets of spices and herbs (complete with recipe cards), McCormick's Recipe Inspirations collection “puts flavorful twists on traditional recipes.” Whether it’s the rosemary roasted chicken and potatoes or the apple and sage pork chops or the garlic lime fajitas, McCormick enables its customers to “make it their way” with these helpers. These one-time use spices take the guess work out of combining, measuring and sorting — all while still making the customer feel like a cook!
Creative Memories is a direct retailer that helps its customers manage and preserve their photo histories. Consultants host scrapbooking parties and inspire their customers to creatively present photos in innovative ways (using both traditional and digital methods). While Creative Memories’ customers typically love preparing one-of-a-kind designs, company merchants are aware that some customers prefer help via Creative's predesigned pages. These pages are promoted the following way: “Doing the creative part for you! Simply drag and drop your photos into these exclusive digital page templates and add your story.” Quicker. More convenient. Ready to go.