Proper Care and Feeding for Your Internal Creative Team
The bottom line is your design team needs to have a stake in the business at hand. Don’t just hand them your pagination and say, “Here, design this!” Give them a clue, and you’ll be surprised how efficiently the process flows, and the level of quality you get back (defined as the ability to create powerful catalogs that sell product first, while building brand image).
Any direct marketing creative people out there have an opinion? Please feel free to share!
Next week, I’ll tell you a creative lightning success and horror story. It will drive home the points I’ve made in these last two weeks.
Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing and a professor of direct marketing at Miami International University of Art and Design. He can be reached at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.