Proper Care and Feeding for Your Internal Creative Team
The bottom line is your design team needs to have a stake in the business at hand. Don’t just hand them your pagination and say, “Here, design this!” Give them a clue, and you’ll be surprised how efficiently the process flows, and the level of quality you get back (defined as the ability to create powerful catalogs that sell product first, while building brand image).
Any direct marketing creative people out there have an opinion? Please feel free to share!
Next week, I’ll tell you a creative lightning success and horror story. It will drive home the points I’ve made in these last two weeks.
Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing and a professor of direct marketing at Miami International University of Art and Design. He can be reached at firstname.lastname@example.org.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.