Operational E-Mail: Discover True One-to-One Communication
Of course, always follow appropriate e-mail privacy rules when you do any of the above. But the point is, use the data you have to create timely, relevant, personal, targeted e-mail communications. Your customers will notice the difference vs. the bulk e-mails we’re all now bombarded with.
Have a great e-mail promotional idea? E-mail me at TJukes@b2bdmi.com and/or post your comment on this site. Please make the e-mail personal.
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.