One Effective Way to Increase Your Response Rates
There are a number of companies out there that have the technology to offer this service. Once such company I recently became aware of is www.boxpilot.com. You may want to take a look at its Web site for more information. In particular, look at the case studies. They’re illustrative of how to use this tactic.
It also has applications in outbound telesales, where actual connect rates are hovering around 15 percent of calls made. The better telephone sales reps these days are very good at making voice mail presentations, maybe even followed up with a personalized e-mail. When you have a new product announcement, major price changes or other important news, guided voice mail can be useful.
If your or your company has been doing something similar and would like to share your results or ask me a question about it, I would be more than happy to hear from you.
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.