Networking Site Offers Far More Than You Could Imagine, Part 1 of 3
A little more than a year ago, I dedicated this space to the wonders of LinkedIn and all it can do for you in the business world. At that time I was a beginning user. But I’ve learned a lot since then, and there are many more advanced functions. In fact, LinkedIn recently added some killer networking tools that, when harnessed in this economy, can really help anyone out.
My dad was a C.P.A. who worked for the same accounting firm for 35 years. He had a typical career path: He started at a low-level manager position, worked hard and eventually became partner.
These days, that’s anything but typical. The average employee stays at a company for about two years. Climbing the corporate ladder is now acceptably done by frequently switching jobs.
In essence, there’s no loyalty anymore between employees and their companies — and vice versa — which is a shame. Business continuity, team spirit and other vital relationship ingredients that can provide a positive effect on businesses are all but lost. But businesses are better served by nurturing long-term employees.
Building Your Personal Rolodex
I recently read that the goal of business today is about adding new and influential contacts daily to your sphere of influence — i.e., building your networking Rolodex.
Stir in our current economy, with its impersonal, almost random, premature “because we can!” layoffs, and the need for business networking becomes more evident daily.
Which is why business networking Web sites, especially LinkedIn, are becoming the way of the future. LinkedIn is an amazing tool, and if you’re not currently a user, I suggest you join (it’s free). Right now, you can probably find 70 percent of the businesspeople you know using it. Over the next few weeks, I’ll delve into some of the basic and power user features of LinkedIn to help you prepare your network.