More on Lists: How to Read a Datacard Like a Pro
What’s the best way to glean the information you need in order to make a decision on whether you should test or not test a particular list? This week, I’d like to lay that out for you.
For those of you new to renting lists, or if you’ve never seen a datacard, you can view thousands of datacards by visiting www.nextmark.com. Nextmark is a tool that industry professionals use to find and recommend lists to mailers. According to Nextmark, there are 60,000 lists currently on the market. Most of the people using this tool are lists brokers — and for the average person, the site can be overwhelming. But if you are a hardcore do-it-yourself-er, you can certainly use this online tool to define your own mail campaigns.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.