Andrea Syverson's Merchandising Musings: Create Products That Gratify

How gratifying is your brand’s product experience? Does it exceed your customers’ expectations? I recently came across Hook & Tackle’s BeerCan Island Short, and I immediately thought of the children’s best-selling story, “The Little Engine That Could.”

I never realized until I saw this particular article of clothing just how much a little pair of shorts could do! This workhorse of a product is over the top with benefits its customers love. Here's the hangtag that came with the clothing (see image to the right) — a perfect mini advertisement of all the product’s many features.