LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 2
11. Add a footer. Make sure you add at the bottom of your post more information about you and what you do. Include links to your Twitter and Facebook pages, your email address, and a description of what you do. A few sentences and/or links will do. Since some of my articles are repurposed from my ROI column, I always reference and link back to my column (it helps the magazine with a backlink too).
Check back next week for the third and final part of this series, when I give suggestions for how LinkedIn's publishing platform can be improved on for its next iteration.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.