LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 2
11. Add a footer. Make sure you add at the bottom of your post more information about you and what you do. Include links to your Twitter and Facebook pages, your email address, and a description of what you do. A few sentences and/or links will do. Since some of my articles are repurposed from my ROI column, I always reference and link back to my column (it helps the magazine with a backlink too).
Check back next week for the third and final part of this series, when I give suggestions for how LinkedIn's publishing platform can be improved on for its next iteration.