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Terry Jukes
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I was discussing with a client last week the method his company uses to allocate credit to matchbacked orders. The discussion quickly turned to how to allocate credit for an order received from a site or name that had been mailed, but ordered via the Web and entered via a search engine, not a direct URL entry. There were several company marketing reps in the room, and the discussion quickly got interesting.
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Terry Jukes
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