Is Your E-Commerce Site Up to Snuff?

In my column last week, I discussed how catalog/multichannel merchants can reduce their dependency on the USPS in the face of ever rising postal rates and the threat of a five-day delivery week. One of my suggestions was to improve your e-commerce site.

I'm currently the president of a company that builds new e-commerce selling systems for catalog companies. One of the things we do with new or prospective clients is review their current sites and assess where there are opportunities to increase sales.