Is 'Batch and Blast' Your E-Mail Strategy?
Hopefully these ideas will get you moving away from a one-offer-fits-all strategy and toward more targeted, relevant offers that boost response rates and reduce the number of unsubscribes.
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.