I’m Proud as Hell — That We’re Not Taking It Anymore!
4. Tell everybody you know to take a stand. It’s your right to make our country better!
How’s this relevant in a catalog marketing forum? You think your costs are high now! Catalogers are dealing with an explosion in costs, thanks in large part to the fact that everything you do requires fuel and transportation.
I’m doing my part by writing this column and practicing Nos. 1-4 above. I’m part of the solution. I’m not sitting back and just taking whatever is dished out and accepting it!
How about you?
Speak to you next week. Thanks for listening, and thanks in advance for taking a stand! Let’s keep it up!
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at http://www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at email@example.com.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.