How Well Do You Really Know Your Competition?
8. Search the business networks, such as LinkedIn.com, by company to see who’s out there who’s worked for one of your competitors. They might be worthwhile candidates for positions at your company.
9. Have someone visit its location. You can learn a lot from just looking at the building, talking to the receptionist and even counting cars in the parking lot.
Remember, all’s fair in love, war and gathering competitive intelligence. Don’t forget, they may be researching you, too, so begin to take defensive measures.
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.