How to Survive a Recession
Developing new outbound sales programs is a good example of a project that could have significant and immediate benefits. The point is, don’t just do things right; make sure you do the right things. List all of the possible things you could or should do to improve your business, factoring in the cost, time to implement, risk and other key variables associated with each. Then prioritize to make sure you do the right things first.
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.