How Merchants Can Become Provocateurs This Holiday Season
Granted, merchants could get discouraged by the fact that almost everything they create or market isn't truly a necessity. Consumers could live without most of the novelties, luxuries, and bells and whistles that you add to the marketplace. But how much fun would it be if everything you used on a daily basis was plain vanilla or of the generic brown-bag variety? Not very. In an article on leadership, business strategist Randy Komisar wrote “What we need is a set of constant provocations.” I couldn’t agree more.