Really ‘Fair and Square’? How J.C. Penney Alienated a Valuable Customer
"If you watch prices like I do, you know that you can get a better deal combining sales and coupons. For example, when I was shopping for nursery furniture, I monitored the prices. When the set I wanted was on sale for $899 — I also had a 20 percent off coupon code and free shipping — I bought it. All told, I got the set (crib, chest and changing table) for $719.20. A great deal! Now when I check the same set on J.C. Penney's website it sells for $950, every day low price. Not a great deal! So in my case, after knowing what I could have gotten the nursery set for before, I will shop elsewhere."
In the end I conceded defeat to her (I may not use coupons, but I 'm not that dumb). Even as someone who covers the retail industry for a living, I was no match for a true shopper like my wife. While I just lost an argument, J.C. Penney may have lost something a whole lot more valuable: a customer.
Let me know what you think of J.C. Penney's new pricing policy by posting a comment below