How HalloweenCostumes.com Scared Up Holiday Sales Thanks to PayPal
MC: Can you point to specific results/stats around how PayPal has benefited HalloweenCostumes.com over the years?
MB: We’ve been working with PayPal for the past six years, and have relied on it to scale with our business over those years. In fact, between 2011 and 2012, PayPal Express Checkout transactions outpaced our overall growth by 30 percent, and we will be near that for this year. We believe this is partially due to the ease of checkout — and PayPal allows for that.
MC: What are the most popular costumes this year?
MB: The most popular costumes this year include Miley Cyrus, "Duck Dynasty," minions (from "Despicable Me"), "Monsters University," ninjas and superheroes.
Happy Halloween everyone!
- Categories:
- E-Commerce
- Payment Options
- Companies:
- Amazon.com
- People:
- Mark Bietz
- Melissa Campanelli
- Places:
- North Mankato, Minn.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
