How to Beat the 140-Character Limit on Twitter
A few weeks ago, Twitter made a major change to its user interface allowing marketers to break the barrier of the 140-character limit.
To those of us who found the 140-character limit challenging, this is excellent news. To others just wanting to "say more," you're going to love this new feature.
So what's the new Twitter feature, Jim?
Now when you retweet content on Twitter, you can add your comments too (see the illustration below). Once you click retweet, you have an additional 140 characters to use.
Now you can easily wrap yourself around an opportunity. Content marketing is about two things: created content and curated content. I talk about this a lot in my lectures and in this column.
When you curate others content, you can "make it your own" by adding your own comments to it. Spin it "your way" if you will so you possess ownership of the content as well. I do it all the time and it works for me. In fact, it's as important as creating my own content.
And there's an app for it too. Twitter released updates to its iPhone and Android apps that enables this comment feature. To add your own comment on the Twitter mobile app, just select "quote tweet" and add your thoughts.
Go ahead and try it, then share your results below. Or tweet me @gilbertdirect. And don't forget to share this article with your own spin so you can make it your own.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.