How to Beat the 140-Character Limit on Twitter
A few weeks ago, Twitter made a major change to its user interface allowing marketers to break the barrier of the 140-character limit.
To those of us who found the 140-character limit challenging, this is excellent news. To others just wanting to "say more," you're going to love this new feature.
So what's the new Twitter feature, Jim?
Now when you retweet content on Twitter, you can add your comments too (see the illustration below). Once you click retweet, you have an additional 140 characters to use.
Now you can easily wrap yourself around an opportunity. Content marketing is about two things: created content and curated content. I talk about this a lot in my lectures and in this column.
When you curate others content, you can "make it your own" by adding your own comments to it. Spin it "your way" if you will so you possess ownership of the content as well. I do it all the time and it works for me. In fact, it's as important as creating my own content.
And there's an app for it too. Twitter released updates to its iPhone and Android apps that enables this comment feature. To add your own comment on the Twitter mobile app, just select "quote tweet" and add your thoughts.
Go ahead and try it, then share your results below. Or tweet me @gilbertdirect. And don't forget to share this article with your own spin so you can make it your own.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.