Hope Isn't a Strategy

We're hearing a lot about hope these days. Barack Obama was elected on that word more than any other. While hope and a vision for the future are necessary parts of any business strategy, they're not a strategy in and of themselves. B-to-B catalogers need something a little more tangible, especially in today’s increasingly difficult environment. Let’s face it: Most of us are being squeezed by some combination of rising costs and, more importantly, flat or falling sales volumes.