Gobble Up As Many Domain Names As You Can

4. Consider writing a software program to create and register new domain names in bulk rather than one at a time.

Too Many Domain Names?

Given the above, is it possible you could end up with 10,000, 50,000 or 100,000 domain names? Yes, but this isn’t something to fear. Rather, think of it as a new business. You have costs (URL creation and maintenance), revenues (ad revenues, lead generation/new revenues from the domains you use) and assets (domain names).

And as you build your domain inventory, you’ll find some of the domains you want already are owned by someone else. If the domain is good for your business, don’t let that stop you. Try and buy it anyway. Chances are it’s held by a domainer who’ll gladly part with it for a reasonable sum.

Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.