Get Mad as Hell — And Don’t Take it Anymore!
2. Drive less!
3. Car pool if you can. OK, I hate this idea. I love the solitude of my drive to and from work. But the less gas we use, the larger the message we send to the oil industry.
4. Tell everybody you know to take a stand. It’s your right to make our country better!
Maybe you won’t want to read my column anymore. Maybe you don’t think this commentary belongs in a catalog marketing forum. To you I say, sorry and too bad. You think your costs are high now? Very shortly you’re going to see an explosion in all of your expenses, thanks to the fact that everything you do requires fuel and transportation.
I’m doing my part by writing this article and practicing numbers one through four above. I’m part of the solution. I’m not sitting back and just taking whatever is dished out and accepting it!
How about you?
Speak to you next week, where I’ll get back to our regularly scheduled programming.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at email@example.com.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.