Generating Customers Using DRTV, Part 2
A few other product considerations.
Do you have complimentary products that you can use to upsell callers with and, in effect, increase your average order value? Does the product have continuity potential? Can it be sold under an auto-ship program at intervals? While continuity is not by any means required, it does help drive revenue on the back end.
But wait, there’s more! In part three next week, I’ll discuss the operations setup for DRTV. Oh, and continue your assignment of watching DRTV. Late nights and early mornings are the best times. Check your local listings on national cable stations for details.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.