Evaluate Your Pricing Strategy for Improved ROI

Three things happened to me last week that are of interest to the pricing community: First, my DSL bill increased by 10 percent. Second, a restaurant bundled appetizers, dinners and deserts, saving me about 35 percent compared to the normal cost of each item on the menu. Lastly, I forgot to pack socks for a business trip. I visited a nearby Target store, where I purchased three pairs of dress socks for just $5.99.