Duluth Trading Co. Differentiates its Merchandise to Optimize ROI
Google “work pants” and several outlets come up: Carhartt, Cabela’s, Dickies, Duluth Trading and more. Work pants. Opposite of dress pants. Pants that work. Pants that get the job done. Pants that are tough. They all seem to look alike. Take it a step further and explore the pants category at each of these retailers and there’s one that might just make you stop: Duluth Trading’s Fire Hose Work Pants. Out of the dozens of selections in this sea-of-sameness category, this product seems to differentiate itself and, therefore, its brand.