DRTV Media Creative Requirements, Part 4
You can guess what happened next. (I think I burned my only copy of the final creative.) In retrospect, I should have walked after the initial meeting. But I was anxious to get my new company off the ground.
Lesson learned. I now know when to pack it in, which I’ve done a few more times in my career.
So again, find a hot DRTV agency. Give it your company’s background and the product info/benefits, then let it fly. Also, look for a company that integrates media planning and buying, multimedia metrics, Internet creative, and a few other things I’ll discuss next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.