DRTV Media Creative Requirements, Part 4
You can guess what happened next. (I think I burned my only copy of the final creative.) In retrospect, I should have walked after the initial meeting. But I was anxious to get my new company off the ground.
Lesson learned. I now know when to pack it in, which I’ve done a few more times in my career.
So again, find a hot DRTV agency. Give it your company’s background and the product info/benefits, then let it fly. Also, look for a company that integrates media planning and buying, multimedia metrics, Internet creative, and a few other things I’ll discuss next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at firstname.lastname@example.org.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.