Does Humor Belong in Business?
Folks, business is serious business!
I've worked for too many companies and employers who took themselves way too seriously. And why not be serious? It's important work bringing great products to consumers, right?
Wrong! Given the growth of social media and its ability to put a human face on your business, it's time to have some fun. There are so many great options for you these days to inject a little humor into your business (caveat: be real and genuine) via Facebook, YouTube, blogs, etc.
I know I've writen about it before, but one company I work with, The Fresh Diet, is all about fun. Its Facebook page constantly features contests, many of which are designed just to be engaging and fun.
Last week we upped the ante on the fun level and created a video spoof of the TV show "Undercover Boss." It took us a half a day of shooting and another half a day to edit it (yes, we used a professional video company). The feedback The Fresh Diet received from its customers and fans on Facebook has been great. In fact, the company plans on turning this into a regular event by doing other spoof videos.
So I wanted to share The Fresh Diet's video with you here (click on the multimedia box in the upper right-hand corner of this post). I hope it sparks something that you can use with your customers and fans.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.