Does Humor Belong in Business?
Folks, business is serious business!
I've worked for too many companies and employers who took themselves way too seriously. And why not be serious? It's important work bringing great products to consumers, right?
Wrong! Given the growth of social media and its ability to put a human face on your business, it's time to have some fun. There are so many great options for you these days to inject a little humor into your business (caveat: be real and genuine) via Facebook, YouTube, blogs, etc.
I know I've writen about it before, but one company I work with, The Fresh Diet, is all about fun. Its Facebook page constantly features contests, many of which are designed just to be engaging and fun.
Last week we upped the ante on the fun level and created a video spoof of the TV show "Undercover Boss." It took us a half a day of shooting and another half a day to edit it (yes, we used a professional video company). The feedback The Fresh Diet received from its customers and fans on Facebook has been great. In fact, the company plans on turning this into a regular event by doing other spoof videos.
So I wanted to share The Fresh Diet's video with you here (click on the multimedia box in the upper right-hand corner of this post). I hope it sparks something that you can use with your customers and fans.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.