DM Hiring Practices: Best Ways to Find Good People, Part 1
Who’s Swimming in the Talent Pool?
There’s really no shortage of raw talent out there in the job market at any time. Just place an ad on Monster.com or CareerBuilder.com and see how deluged you’ll get with resumes. Whether the people sending in the resumes are qualified, well, that’s another story. The last time I placed an ad for an art director, I received close to 600 resumes that ran the entire gamut, from newbie graphic designer, to seasoned VP’s of marketing.
All of this leads to HR and hiring manager brain rot as companies try to separate the wheat from the chaff.
It’s just too darn easy to click a button and fire off a resume to any position that meets a specific keyword search. We need some better filters here and not of the electronic variety either. Truthfully, the days of sending resumes via snail mail and fax were somewhat better, but even then it wasn’t ideal.
Next week, I’ll get into the interview process and other factors involved in hiring catalog pros. Speak to you then.
Reach me anytime at jimdirect@aol.com.
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- Management
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
