How to Create Intrigue for Your Products

Certainly some brands lend themselves more to a sense of intrigue than others, but I do believe that masterful merchants can create intrigue for any product offering. I like to encourage merchants to borrow National Geographic’s new tagline, “Live Curious,” as a lens for product creation. To “live curious” as a merchant means to dig deeper, pay more attention to details and patiently sift through the mundane to find the remarkable. And sometimes it means making the mundane simply remarkable.