How Ikea Practices Continual Improvement for its Brand
Mike Ward, Ikea's U.S. president, commented: "Sales results show that people are continuing to find Ikea the leader in life at home; the place to shop for quality home furnishing solutions at great prices. Despite a challenging economic environment, what we offer is relevant to more and more customers. We remain dedicated to growth, a great shopping experience, as well as being a business strongly committed to sustainability."
Are you a perpetual self-improver? What's your self-improvement plan to hone your merchandising skills and those of your team? As a merchant, what are you doing to improve your customers’ lives in little/medium/big ways? What improvement project might you launch that would generate customer input into your product development process?