Congrats, You Too Can Be a Gazillionaire!

By Jim Gilbert

So why the trip down memory lane? Simple! I had every tool necessary to take my publishing company to levels beyond my wildest dreams literally at my fingertips. Some days I look back and think, “If I’d only gotten the concept of the Internet and its vast search capabilities, I could’ve married real estate listings, search and Web sites together.” And become a gazillionaire in the process. In 1993, I could’ve gone back to my former company and made this a reality. If only I’d understood the Internet’s potential!

What’s amazing to me is how the Internet and search have changed everything in such a short time.

I also wonder these days what exactly I’m missing right now, much like I missed in the past. Where’s the next big profit center going to be? The next multimillion dollar idea? Are you thinking? Me too!

Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at jimdirect@aol.com.

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Jim Gilbert Author's page Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.