Calling All Merchketeers
Do you know what’s going on in the minds of your customers as they make decisions regarding your brand? Do you know what's competing with your brand for top-of-mind attention? If not, how will you find out? And then, how will you, as a merchketeer, use this intimate customer understanding to position your product offering as a prime problem solver? This work will take more than a minute, but the results may have monumental consequences for your brand.