Calling All Merchketeers
Merchants and marketers need each other. I like to think that on the most brilliant days of brand building, they share a brain and become united as one to create and deliver the very best offer to consumers. When this happens, they take on a new combined role as "merchketeers." These merchketeers have an intimate understanding of their customers’ needs, dreams and pain points, and cultivate that understanding into products and messaging that address those needs in a relevant way.