Behind the Direct Marketing Hiring Survey: A Few Final Thoughts From Guest Columnist Jerry Bernhart
Today, these kinds of environments just don’t exist much anymore. Plus, the online channel didn’t even exist back then. So when you add in the strong demand for experienced e-commerce candidates, the supply simply can’t keep pace with steadily growing needs.
Our surveys indicate demand for talent is strongest in several areas:
* candidates who can manipulate and segment data, and convert that data into customer and prospect marketing campaigns;
* candidates who can sell “solutions”;
* candidates who can educate brand marketers on the benefits of direct marketing and help them become more customer-centric, and
* candidates who can build customer relationships via the online channel.
A very happy 4th to all, and I’ll see you next week – Jim.
Jerry Bernhart is president of Bernhart Associates Executive Search, an Owatonna, Minn.-based search firm. You can reach him at (507) 451-4270 or www.bernhart.com.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.