Beat or Meet Your Sales Forecasts by Year’s End, Part 3
Also, I wouldn’t substitute a postcard for a regular catalog drop. I’ve seen a client do this with devastating results; that is, it completely killed off the client’s entire summer season.
In the coming weeks, I’ll talk about social networking, effective use of your call center to increase sales conversion, average order value and more.
Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. You can reach him at email@example.com or (561) 302-1719.