Back-End Systems for Multichannel Retailers
It’s no surprise that retail channel silos are disappearing as traditional brick-and-mortar retailers heavily invest in their web stores, seeking to create seamless web-to-store customer experiences. Formerly web-only retailers like Fat Brain Toys are now mailing catalogs in an effort to build their brand and drive traffic to their website. Catalog retailers were early adopters of web stores, and are now building more and more brick-and-mortar locations.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.