Every time I turn around, I see another application of B-to-B video. It’s everywhere, thanks in large part to the YouTube phenomenon. YouTube and other such sites have made amateur video acceptable, and many smaller B-to-B marketers have jumped on the bandwagon to promote their offers.
There are several software and services firms out there that help small businesses create, circulate and track video presentations at a fraction of the cost of hiring an external agency or consultant. Spot Runner, Mixpo, PixelFish, TurnHere and JoVox all have interesting offers worth examining. Small business owners can have a great degree of control over when, how and where their spots appear, and the amateur production allows them to produce personalized presentations for each store or product.
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B-to-B Video Use Continues to Increase
Every time I turn around, I see another application of B-to-B video. It’s everywhere, thanks in large part to the YouTube phenomenon. YouTube and other such sites have made amateur video acceptable, and many smaller B-to-B marketers have jumped on the bandwagon to promote their offers.
There are several software and services firms out there that help small businesses create, circulate and track video presentations at a fraction of the cost of hiring an external agency or consultant. Spot Runner, Mixpo, PixelFish, TurnHere and JoVox all have interesting offers worth examining. Small business owners can have a great degree of control over when, how and where their spots appear, and the amateur production allows them to produce personalized presentations for each store or product.