B-to-B Sites Follow B-to-C in User Functionality and Benefits
So, if you want to know what online functionality your customers will demand in the years to come, check out the leading B-to-C sites, and ask yourself whether what they offer — e.g., customer product reviews, the ability to share deals with friends, comparison shopping — is of interest to your customers. Such emerging functionalities won’t always migrate to B-to-B, but my guess is that most will.
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.