Automate Your Emails to Increase ROI
- customer satisfaction surveys X number of days after a purchase;
- tell-a-friend offers when customers becomes multibuyers; and
- customer reactivation emails. Instead of doing a query each time you want to send a reactivation message from your internal database and uploading a new list, just create it for X number of days/months/years and the message automatically goes out.
Of course, no new form of direct marketing should be done without testing. Test offers, creative and especially the timing of your messaging.
You’ve worked hard, now let email marketing automation help you drive revenue! Are you automating your marketing efforts? Tell us how it’s working by posting a comment below.
Speak to you in a few weeks.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
