Are You Spending Enough on Your Photography?
Food and fashion catalogs have long since recognized the importance of quality photography in their books. But B-to-B catalogers have skimped on this important catalog component too often. The old adage of “a picture is worth a thousand words” still holds true. More importantly, bad photography — unclear, out of focus, too small, etc. — communicates a negative message. With today’s impatient buyers, you only have a few seconds to communicate your product benefits. The quality of your photography is essential to doing this effectively.