Are You Really Doing Enough to Improve Your Offers?
5. Look for ways to provide pre-sale educational content and post-sale services such as warranties, reorder reminders, trade-ins or recycle programs. Think not just about selling your product, but also about the customer’s entire life cycle in the use of your product.
6. Some of the most powerful words in direct marketing are “new,” “unique” and “guaranteed.” Find ways to make your offer have all three of these things.
7. Spend at least half of your marketing brainpower and time developing and testing new offers, whatever they may be. Ultimately it will pay off much more than that 10 percent- or 20 percent-off discount offer will.
Have a new offer-development story you would like to share? Please do so by hitting the “post a comment” button below or e-mailing me at firstname.lastname@example.org .
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.