Are We Communicating or What? Part 4 of 4
Also, remember that communicating is a two-way street. Be an active listener, and don’t just accept what you hear.
Finally, as a listener and interpreter of communication, I urge you to beware of duplicity. Business is full of BS, subterfuge and political agendas. Know who you’re communicating with and adjust accordingly. Make sure you listen past the BS to get to the real meaning.
Well, that’s it for this week. I hope I delivered this communication effectively. If you have any questions, feel free to ask.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.