Are We Communicating or What, Part 3 of 4
Well, that’s how we communicate every day. For most people, the goal of communication is to make sure the message they state is heard. The truth is, that’s only three-quarters of the total communication path.
Four touchpoints
When you think about communication, there are four major touchpoints:
1. What you’re thinking;
2. what you actually say;
3. what the other person hears; and
4. how the other person interprets what’s heard.
Let’s think about the four touchpoints above, and in two weeks we’ll continue this discussion by examining how to overcome the gaps between what you think and how people interpret what you actually say.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at jimdirect@aol.com.
- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
