Are We Communicating or What, Part 3 of 4
Well, that’s how we communicate every day. For most people, the goal of communication is to make sure the message they state is heard. The truth is, that’s only three-quarters of the total communication path.
When you think about communication, there are four major touchpoints:
1. What you’re thinking;
2. what you actually say;
3. what the other person hears; and
4. how the other person interprets what’s heard.
Let’s think about the four touchpoints above, and in two weeks we’ll continue this discussion by examining how to overcome the gaps between what you think and how people interpret what you actually say.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at email@example.com.