Are We Communicating or What, Part 3 of 4
Well, that’s how we communicate every day. For most people, the goal of communication is to make sure the message they state is heard. The truth is, that’s only three-quarters of the total communication path.
When you think about communication, there are four major touchpoints:
1. What you’re thinking;
2. what you actually say;
3. what the other person hears; and
4. how the other person interprets what’s heard.
Let’s think about the four touchpoints above, and in two weeks we’ll continue this discussion by examining how to overcome the gaps between what you think and how people interpret what you actually say.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.