Are the USPS and the Internet Secretly Conspiring to Raise Your Catalog Costs?
And the winner is …?
Well, maybe it’s not the entire government that wins. The Internet was started as a government communications tool, right? And of course, former Vice President Al Gore claims he created the Internet, right?
So, who stands to gain? Draw your own conclusion but …
Note to readers: Of course, you know with this article that my tongue is firmly in cheek (sort of). However, the issue of the USPS and its unintelligible ability to bite the hand that feeds it is the focus of the article. I urge you to get involved. Make your voice heard. If all of us speak up en masse, maybe we can stop the next rate case before it’s too late.
Speak to you next week. Have comments? Post them below!
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert , or you can e-mail him at firstname.lastname@example.org.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.